About us
Binowee is a social media marketing agency specializing in supporting the market expansion of sustainable and ethical businesses in Japan and the world.
Meaning “A Green Place” in the Australian Aboriginal language, Binowee was established from the founder’s strong passion to bring products and services that improve the environment and society, to as many people as possible.
Whether you are tapping into the Japanese market for the first time or looking for a different approach in the market, our team can provide both online and offline marketing services that can reach the right audiences and expand your business to its fullest potential.
About us
Binowee is a social media marketing agency specializing in supporting the market expansion of sustainable and ethical businesses in Japan and the world.
Meaning “A Green Place” in the Australian Aboriginal language, Binowee was established from the founder’s strong passion to bring products and services that improve the environment and society, to as many people as possible.
Whether you are tapping into the Japanese market for the first time or looking for a different approach in the market, our team can provide both online and offline marketing services that can reach the right audiences and expand your business to its fullest potential.
About the founder
Half-Jordanian and half-Japanese, Hitomi was born in the beautiful Japanese beach town of Shonan, and has a deep love of cultures, and nature.
Her passion for sustainability was sparked by a trip she took to Australia in 2017, when she witnessed the local people’s remarkable efforts and involvement in environmental protection—which was not prominent in Japan at the time.
After graduating from Sophia University where she studied environmental studies and sociology, Hitomi worked in the social media marketing department of a major global entertainment company, and in 2020, began working as a freelance social media planner and writer. She also models and actively works with sustainable brands. Through her work at Binowee, Hitomi hopes to make the world a kinder place for all.
Frequently asked questions
What social media platforms do you work with?
We work with all mainstream social media platforms including Instagram, TikTok, YouTube, Twitter, and Facebook. We provide marketing services suited to each platform according to its specific characteristics, algorithms, and trends. If you are not sure which platform to use or want to know the most effective platform for your business, we can propose the best plan by examining your goals, target audiences, and market conditions.
Why should I outsource social media marketing?
With businesses strengthening their online presence more than ever before, it is becoming increasingly difficult for brands to gain results through social media marketing without a dedicated strategy.
When you onboard experts like us to help, we can not only achieve online brand growth and other vital KPIs for you more efficiently, but we can also rapidly implement the latest trends in the industry and adapt to the constantly changing algorithms to set you apart from competitors.
Utilizing our expertise also means we can reduce the wait time of reaching desired goals as well as in-house resources it takes to achieve them.
What is the process like before we start a project together?
The steps after an inquiry varies depending on the services and its combinations, but for marketing and copywriting services we first ask to schedule one or several online meetings to discuss the specificities of your project. After sufficiently understanding your unique needs and goals, we will take time to research and return with a proposal tailored for you.
We make sure to have regular meetings once the project is in motion as well, so we can flexibly respond to any changes in the contract and hear feedback, etc.
Do you only work with sustainable brands?
Absolutely not! Binowee is ready and thrilled to work with clients of all fields, whether or not they are related to sustainability. We also offer sustainability consultation services for companies that are looking to adopt sustainable practices in the future.
How much does each service cost?
Prices can vary depending on the scale of the service, the length of the contract, and other factors.
For example, the fees for our social media marketing services will take into account the post frequency, length of captions, the inclusion or lack of analytic reports, and other options you would like to include.
We also offer a variety of fixed-price packages for all marketing, promotion, and copywriting services to provide comprehensive support at a reasonable price.
Take advantage of our free consultation to get a quote estimate for your project at any time!
How do you measure the success of social media marketing?
We will set monthly KPIs before the start of the project for long-term contracts of 3 months or longer.
We will set specific targets by the month that correspond to your business goals and budget, and examine the growth of factors such as the number of followers, engagement rate, number of access to your website, etc., and evaluate the results at the end of each month.
Based on these evaluations, we can also change the approaching strategy for the following month and beyond.
Ready to discuss your project?
Whether you need a full-range marketing plan or assistance with just one aspect, we’re ready to help.
Book a free consultation so we can talk about your project and tailor a plan dedicated to your business goals.